Privacy Policy

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The privacy of your personal information is very important to us. We do not disclose your personal information to third parties for their marketing purposes without your explicit consent. Read this privacy policy to learn more about the ways in which we use and protect your personal information. The privacy practices of this statement apply to our services available under the domain and sub-domains of www.ChooseMyBicycle.com (www.ChooseMyBicycle.com or "Portal") and apply generally to our parent, affiliates, subsidiaries or joint venture websites and portals. By logging in to the portal, you agree to be bound by the terms and conditions of this privacy policy. This privacy policy describes the information, as part of the normal operation of our services; we collect from you and what may happen to that information. By accepting the Privacy Policy and the User Agreement at registration, you expressly consent to (i) be bound by the terms and conditions of this Privacy Policy and User Agreement; and (ii) our use and disclosure of your personal information in accordance with this Privacy Policy.

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Your Privacy - Our Commitment
At ChooseMyBicycle, we are extremely proud of our commitment to protect your privacy and the personal information you disclose on the Site. We value your trust in us. Please read the following policy to understand how your personal information will be treated as you make full use of our portal.

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ChooseMyBicycle's Privacy Guarantee
We at ChooseMyBicycle promise that we will not disclose your personal information to third parties for their marketing purposes without your consent. Your trust and confidence are our highest priority.

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Information We Collect
When you use our portal, we collect and store personal information provided by you. Our primary goal in doing this is to provide a safe, efficient and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our portal to make your experience safer and easier. Importantly, we only collect personal information about you that we consider necessary for achieving this purpose. In general, you can browse the portal without telling us who you are or revealing any personal information about yourself. To be able to use every feature of our portal, you will need to register and provide us your contact information and other personal information as indicated on the form. We may automatically track certain information about you based on your behavior on the portal. We use this information to do internal research on our users' demographics, interests, and behavior to better understand, protect and serve our users. This information is compiled and analyzed on regular basis. We use data collection devices such as "cookies" on certain pages of the Site to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. If you choose to buy bicycles, accessories or apparel using the portal, we collect information about your buying and selling behavior. If you choose to post messages on the portal or leave feedback for other users, we will collect that information. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the portal, we may collect such information.

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Our Use Of Your Information
From time to time we may reveal general visitor analytics information about our portal, such as number of visitors, portal usage patterns etc. We use your personal information to facilitate the services you request. We use your personal and other information that we obtain from your current and past activities on the portal to: measure consumer interest in the services provided by us, inform you about online and offline offers, products, services, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our User Agreement; sharing in the course of classified listings with prospective buyers/sellers (including dealers involved in buying and selling) as the case may be; and as otherwise described to you at the time of collection. We may examine your personal information to identify users using multiple User IDs or aliases. We may compare and review your personal information for errors, omissions and for accuracy. You agree that we may use your personal information to improve our marketing and promotional efforts, to analyze portal usage, improve the portal's content and product offerings, and customize the portal's content, layout, and services. These inputs help improve the portal and help tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the portal. You agree that we may use your personal information to contact you and deliver information to you that, in some cases, are targeted to your interests, such as targeted banner advertisements, administrative notices, product offerings, locate a dealer, and communications relevant to your use of the Site. By accepting the User Agreement and Privacy Policy, you expressly agree to receive this information.

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Our Disclosure Of Your Information
We may also use your information to deliver information to you that, in some cases, are targeted to your interests, such as new services and promotions. The following are examples of some categories of persons to whom we would share your information with from time-to-time.

Advertisements
Where a user enters information on any form of an advertiser, the information is simultaneously collected by ChooseMyBicycle and the advertiser. The information is used by ChooseMyBicycle in accordance with the terms of this Privacy Policy and is used by the advertiser as per the advertisers prevalent privacy policies. Because we do not control the privacy practices of these advertisers, you should evaluate their practices before deciding to provide the said information.
ChooseMyBicycle may also aggregate (gather up data across all user accounts) personally identifiable information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for other marketing and promotional purposes.

Internal Service Providers
We may use third parties that we refer to as internal service providers to facilitate or outsource one or more aspects of the business, product and service operations that we provide to you on the Site (e.g., search technology, discussion boards, bill collection, affiliate and rewards programs) and therefore we may provide some of your personal information directly to these internal service providers. These internal service providers' are subject to confidentiality agreements with us and other legal restrictions that prohibit their use of the information we provide them for any other purpose except to facilitate the specific outsourced Site related operation, unless you have explicitly agreed or given your prior permission to them for additional uses. In some instances, the internal service provider may collect information directly from you (such as for Site surveys). In these cases, you will be notified of the involvement of the internal service provider, and all additional information you provide them and their additional uses will be strictly up to you. If you provide additional information to an internal service provider directly, then their use of your personal information is governed by their applicable privacy policy.

Other Corporate Entities
We share much of our data, including personal information about you, with our parent, affiliates, subsidiaries, and joint ventures that are to serving your online trading needs and related services, throughout the world. To the extent that these entities have access to your information, they will treat it at least as protectively as they treat information they obtain from their other users. Our parent, affiliates, subsidiaries, and joint ventures follow privacy practices no less protective of all users than our practices described in this document, to the extent allowed by applicable law. ChooseMyBicycle, its parent, affiliates, subsidiaries, its joint ventures, or any combination of such, will share some or all of your personal information with another business entity should we plan to, merge with, or be acquired by that business entity. Should such a combination occur, we will require that the new combined entity follow this Privacy Policy with respect to your personal information.